Video is a key tool for any business. Creating a promotional video depends on many different factors and can cost a lot of money. What are the cheapest ways to create promotional videos?

A promotional video is a video that presents a company, product or service. It typically lasts up to 90 seconds and explains the benefits of the promoted items. According to surveys, up to 65% of customers think that companies should have promotional videos.

Many companies face the same problem: deciding whether to choose a male or female voice for a new project. Today there are thousands of voice-over talents, so the decision can become an issue. We are not talking about accents or ways that an artist manages his voice, we are talking about the gender – is it better to use a male or female voice talent? Choosing the voice gender can alter your message and influence effectiveness. 

Subtitle translation is not an easy job. It is time-consuming and difficult work that requires experience and deep knowledge of both languages. Here are some examples of what can happen if a subtitle translator is tired and his proofreader is inattentive.

If you thought that website localization is the same as a simple website translation, you would be wrong. Translating the website is not all that needs to be done. For native-speaker users, the content of your website is everything.  Website content is considered to be essential to the customers’ decision-making, so you have to speak the same language as they do, and to think the same way as they do. The content of your website, as well as the web-design elements, must be understandable and must be in the line with the users’ cultural experience. 

When a client wants his video or commercial to be translated into another language and wants to receive an actual spoken audio track laid over the video instead of written subtitles, it means that he needs voice dubbing or lip-syncing. This process is more difficult than it may appear. 

The Latino market is considered to be the most promising market segment in the United States. If you are looking for ways to boost sales, but you are not yet ready to cross borders, why not target your product to the Latinos living in the USA. 

The global market provides new potential clients and, therefore, sales and revenue growth. But if something goes wrong, global growth can become daunting. If you want to make it rewarding and to make all your expectations come true, read this article about the steps that you can take to receive revenue from global growth and the importance of website or software localization. 

To those who have faced the need for voiceovers or narration, it can seem that the task of recording a voiceover is simple enough to do. But to those who have been in the voiceover recording work for many years, the task is little more complicated. The voiceover artist should know which tone to use, which emotions and pacing are suitable, in which form to deliver the voice. And these are only the basic skills. 

More and more application and game producers who turn to language localization services ask the same question: “Which languages are the most relevant for game/app or website localization? 

When translating, linguistic and grammatical distinctions of a language and other factors that influence the sense of the translation must be taken into consideration. And the more these languages differ, the more interesting the interpretation will be.

Some days ago, our specialists worked on a very important project – voiceover recording in the Xhosa language. When it was delivered, our managers, as always, started to check the file to eliminate the chance of any mistakes made by the voiceover or sound engineer.

While everyone wants to skip television commercials when watching their favorite TV show, that hasn’t stopped international companies investing millions of dollars in advertisements. And they prefer to invite famous actors and actresses to do professional commercial voiceovers. 

Subtitle translation services are the services performed by professional subtitle translators, who use modern applications and tools to deliver any type of project within an agreed time period. 

Choosing the right voice for your commercial, video or other production can be a difficult task. The future success of your product, service or campaign can depend on the voice you choose. Picking a voice just because you like it is not enough.  What to do? Here is a small guide that could be helpful. 

In an increasingly globalized market, selling products in different countries has become the reality for contemporary businesses.

Make a product, think of a marketing campaign and create a slogan. It seems simple, but when translation is involved, you can face problems.