International business is growing nowadays, and the role of localization is paramount in the history of any company.

A large number of companies are seeking their product to be not just translated, but also voiced over in today's world.

Not long ago, we worked on a project that involved localizing a few videos into Simplified Chinese, French (EU), Spanish and German. We were responsible for the voiceover and localization of the ScreenCast animation for this project.

Do you know how many people speak Chinese?

About 1.3  billion! That’s nearly 1/5 (19%) of the Earth’s population! But this is not the only “surprising” thing about this language. Chinese is also one of the oldest languages in the world. Chinese scientists have found written sources from a period of over 3500 years. But despite its “old age”, Chinese is the only culture that has maintained the same writing system, even today. English to Cantonese translation is gaining more prominence, because more companies are developing relations with the East, primarily China.

After reading this article, not only will you learn some new facts, but you will also understand the importance of localization and translation into Spanish.

The client sent us 4 videos and asked us to make and burn in subtitles.

What we did:

Our company closely collaborates with many companies that operate in different industries all over the world. One of our recent projects was the localization of an automobile app.

They say that there is a gene that is responsible for whether you like cilantro or not. Some people find it soapy and inedible, and others adore it. People tend to have similar reactions to accents. Let's see...

Let's put it this way:

Whether you're aiming to localize your business or localization is your business, there are a few milestones in the process:

Localization is not just translation

Every day people speak 7000 languages, but just 23 languages completely dominate the rest. And they are spoken in just 100 countries of the 251 on Earth. More than 4.1 billion people speak these 23 languages today. This is equal to 60% of the world’s population. These numbers will help you to understand the importance of each language. They will help you decide into which language you should localize your new project in order to reach your target customer.

You deal with voice-over talents, translators and a variety of specialists from all over the world when looking for a new member for your team, but how do you know whether he or she will fit in?

The Accent Network team deals with thousands of multimedia projects, from video production, video localization, audio localization from video, subtitles and time-codes to e-learning, IVR, and many other types of projects.

The Holiday has its roots in religion, but nowadays takes an increasingly commercial form that goes far beyond just celebrating with candy and horror movies. In English speaking countries, especially in the USA and United Kingdom, children dress up in scary costumes and walk from house to house asking for candy, cookies and sweets, using the phrase "trick or treat?". In the majority of cases children are treated with candy, but for anyone too scared to answer the door, a special kind of "justice" awaits.

Game localization is a process of adapting the game for a specific region or country. The game localization process involves translation of text, localization of any graphics, recording of new audio in the required language, and sometimes even cutting whole sections of the game because of cultural sensitivities and local laws. Another big part of game localization is the translation of documents, manuals and instructions, as well as creating new marketing campaigns.

K'iche' is the second-most widely spoken language in Guatemala, after Spanish. Despite this, only about 7% of the population speaks it. Philologists classify it as a member of the Mayan language group.

Subtitle translation is not as easy a process as it may seem at the start. You have to receive the video, extract the subtitles, convert them into the necessary format, translate them and then convert them back into the required format and integrate them into the video with time codes. When we talk about professional subtitle translation, we mean that it demands team-work: a translator, a reviewer, a project manager and a technical specialist… What are the most common difficulties companies face when they try to translate subtitles on their own?